The automation of ecommerce marketing is a topic of increasing interest and importance. In this interview, Mr. Ranjan Das MD of Apppl Combine a top creative advertising agency in Delhi, discusses the role of automation in eCommerce marketing and the 3 trends you can't ignore

What is automation?

As an experienced marketer, I'm familiar with the challenges posed by automation. Automation has become increasingly important over the past years. The explosion of new technologies and channels has made marketing more complex and time-consuming than ever before. Automation enables you to reach more customers at a lower cost and higher speed.

How does automation help you in your marketing efforts?

Automation helps us in our marketing efforts by allowing us to save time and money. We can do more with less, which means that we can increase the number of people we reach and the amount of money we make. This is great news for anyone who wants to try their hand at start-up marketing.

How does automation help in increasing reach?

Many people don’t know that they have the potential to receive dozens of emails per day, but thanks to automated email campaigns, they do! With the right automation software and strategies, your e-commerce business can expand its marketing reach significantly beyond what was previously possible with manual tactics.

How does automation help Personalize customer experience?

Marketing automation helps you send tailored content to each buyer at the appropriate moment by obtaining the appropriate data from your marketing channels that can be used to analyze your customer's behavior.

How does automation help Enhance productivity and creativity?

Your staff doesn't have to concentrate on routine duties that marketing automation software is already planned to carry out. They can focus solely on developing more inventive marketing concepts, which improves the productivity of your company and increases efficiency.

What are the trends one can't ignore?

It's easy to get lost in the flurry of automation hype, but I am here to help you navigate the path ahead.

Here are three trends that should help you understand just how this technology is changing your business:

Email is going strong despite all the new technology that has been introduced.

Email is still king, but it’s not just because of the number of emails that get delivered to inboxes. The real reason email remains so popular is that it works for businesses in nearly every situation.

Email marketing is one of the most effective forms of digital advertising out there, with over 90% effectiveness for email campaigns, according to Forrester Research. It’s also an incredibly affordable method for reaching consumers who are interested in your product or service but might not otherwise look at your website or social media accounts. Plus, once you get started with it, email marketing doesn't require any additional resources (such as employees), so you don't need to worry about hiring new staff just because you want more automation in your business processes!

SMS marketing is growing in popularity.

SMS messaging is so popular because it allows businesses to reach customers on their phones with short messages that come directly from them rather than having someone else send them an automated message based on algorithms (like Facebook does). It’s simple, cost-effective, and easy to implement.

SMS marketing enables brands to communicate with consumers who choose to do so on the same devices they use to make purchases. In 2021, mobile commerce expanded by 12.2%.

SMS is a big game changer for mobile commerce since it allows for such close client engagement. That’s why we've seen companies like McDonald's leap into the SMS game in recent years: they want their customers to be constantly connected with them, even when they're not in-store.

What is the future of automation?

Over the last few years, automation has grown in importance. Because of the advancement of technology and its incorporation into our daily lives, it is now simpler for businesses to automate operations, resulting in a more productive staff. Automation is also becoming increasingly common in eCommerce marketing as businesses realize that automating formerly manual operations is the best approach to build up their business.

Automation can imply different things to different individuals, but it generally refers to any process or system in which automated work is performed rather than human effort. AI's continuing ascent has become increasingly embedded in our daily lives. This technology is becoming more interwoven into our operations, both at home and at work. In fact, many individuals use it on a regular basis without even realizing it. It may be difficult to think that computers can now automate everything, yet that is precisely what is occurring!

To remain competitive in 2022 and beyond, e-commerce marketers need to embrace automation. The automation of eCommerce has become a huge part of business in the 21st century. It is a trend that will only continue to grow and has the potential to completely revolutionize how companies do business, both internally and with their customers.

Conclusion

Do you have a thriving business? Are you seeking a strategy to improve your procedures and boost your productivity? Do you want to ensure that every aspect of your business is tracked, monitored, and controlled?

If so, we have a solution for you: Apppl Combine, one of the top brand design and management agencies in Delhi NCR, employs automation solutions to streamline processes, improve accuracy and efficiency, enhance customer support services, and change the entire retail ecosystem into a more customer-centric one.

Article is authored by Ranjan Das, MD Apppl Combine 

Source: http://dhunt.in/yKLxv