With a wide range of hobbies, interests, motivations and values come this demographic which is known as the Millenials. 

While India is on the path to become the youngest country in the world, the country has more than 400 million millennials.

With such statistics, the Millenials have a huge potential to drive the market and its approach in the following years. Their aspirations, capabilities and motives that influence their decisions are essential to determine what and how should be offered to them. 

Finding out how they respond to different marketing moves can help one devise the best plan to reach this demographic.  

One of the most common characteristics of this age-group is their inclination towards social media and technology. An effective social media marketing plan works for brands better than devising traditional marketing plans. Outbound marketing does not interest millennials rather innovative and engaging content on various social media platforms is what pulls them to a brand. Valuable and genuine conversations and interactions also prove beneficial for the brand to understand their customers and their needs better without having to spend a large amount in the research of the same.

 Specific & targeted ads over these platforms drive them to the end of the funnel quicker than general ads in magazines and TV. 

Unique, original and interesting content creation like blogs/vlogs, videos, e-books, giveaway contests etc. interests this audience and resonates with them on a higher level. 

Also, just offering a good product or impressive deals is not enough to win millennials. They are smart buyers. They look out for value propositions, long-term & short-term benefits, additional incentives and most importantly if their values align with those of the brand. 

For e.g. it is a higher possibility that a millennial will buy your product if your brand supports a social cause, giving them a sense of purpose. 

Another way, to keep millennials interested in your brand is by promoting User-Generated Content (UGC). As we see today, the majority of the population over social media platforms creates original content. This can be leveraged by companies to involve consumers in the part of content creation for their brands too. It allows consumers to feel closer to the brand and hence evangelize it. UGC brings more credibility and trust to your brand and acts a social proof. 

Millennials are highly interested in being a part of the brand internally and designing what they consumer, personally. Therefore, co-creation is another useful tactic that can get users more involved in what they want. It is essential for companies to build relationships with their consumers by fueling their self-expression and involving them in processes that ultimately affect them.

Millennials have high ambitions and are smart customers. They have the knowledge, resources and options to choose the best. By using the above-mentioned tactics, brands can prove to be the best for this set of consumers.