2024-11-14

Marketing & Growth Hacks for Todays Brands

brands can create unique, memorable experiences that not only enhance customer satisfaction but also solidify their position in a competitive market.

2024-10-22

The 3Ps of Mid Managers Crisis

The 3Ps of mid-management—Performance, Perception, and Proving—are a complicated dance,

2024-09-02

High Cost You Pay For The Free Pitches You Invite or Participate in!

Discover the hidden costs of free pitches in advertising, and explore sustainable alternatives like paid pitches, selective invitations, and long-term partnerships.

2024-08-13

When Global Expansion Goes Hilariously Wrong

Discover the hilarious blunders of global expansion, from translation fails to cultural missteps, and learn how FoxnAngel ensures seamless entry into new markets.

2024-08-06

Corporate Lingo Bingo: How to Win at Buzzword Bashing

Explore 100+ key corporate buzzwords and jargon, from synergy to blockchain. Enhance your business vocabulary and stay ahead in today's evolving landscape.

2024-07-22

NEW TOOLS AND METHODS FOR AN ADVERTISING AGENCY TO STAY RELEVANT IN THE ERA OF AI & AR

Explore cutting-edge AI and AR tools transforming advertising. Discover AI-driven insights, AR experiences, blockchain transparency, and more for innovative marketing.

2024-07-18

36 fresh reasons as to why you must outsource to India and why India is the best option

Outsourcing has become a strategic imperative for businesses in developed countries seeking cost efficiency, access to specialized skills, and enhanced operational flexibility.

2024-07-05

INVEST IN INDIA: THE COMPELLING CASE OF FRESH OPPORTUNITIES AND CHOICES

Explore fresh investment opportunities in India across tech, green energy, digital transformation, and more. Discover insights on how to invest successfully.

2024-06-25

Unlocking Global Potential: The Essential Stages of FDI Impact Assessment with Fox&Angel

Unlock global growth with Fox&Angel's FDI Impact Assessment. Expert guidance, customized solutions, and sustainable investments for successful international expansion.

2024-06-05

Democracy In India Wins Again!

India's 2024 Lok Sabha Elections reaffirm its democratic strength, proving political stability, accountable governance, and long-term FDI opportunities.

2024-03-23

Don't take your brand to international markets if...

Avoid common pitfalls when expanding your Indian brand internationally. Learn key strategies for market research, compliance, localization, and more.

2024-04-19

Embracing Cultural Diversity

Leverage India's diverse talent pool for business expansion. Embrace cultural intelligence, build trust, and foster inclusion to drive growth and success.

2024-04-02

FDI Audit & Aftercare

Discover how Fox&Angel's FDI Audit & Aftercare services enhance transparency, optimize investments, and drive sustainable growth for global investors.

2024-02-27

India's growth story is not a monolith; it's a kaleidoscope of possibilities waiting to be explored

Explore India's dynamic growth story through diverse FDI and ODI opportunities in sectors like tech, agriculture, renewable energy, healthcare, and more.

2024-01-22

Ram Mandir, FDI and India

The Ram Mandir symbolizes India's resilience, inclusivity, and cultural values, enhancing its appeal for FDI and global brands, fostering growth and opportunities.

2024-01-18

Want to Relaunch In India?

Relaunch your brand in India with tailored strategies for cultural sensitivity, localization, and regulatory compliance. Trust Fox&Angel for successful market entry.

2024-01-11

FDI & Government Liaison Services

Fox&Angel excels in guiding Foreign Direct Investments in India with expert government liaising, regulatory compliance, and tailored strategies for success.

2024-01-04

Why Do You Need An Independent Firm For Your FDI Audit & Aftercare

Independent firms are crucial for FDI success, offering unbiased audits, risk management, compliance, local expertise, and strategic advice for global investments.

2023-12-28

Contract Manufacturing in India is getting an edge over China

India is emerging as a top contract manufacturing hub, offering cost-effective labor, skilled workforce, diverse capabilities, and strategic advantages over China.

2023-12-05

Singapore - USA - Dubai

Expanding internationally via e-commerce requires localized marketing, strategic partnerships, dynamic pricing, and tailored support to boost visibility and customer loyalty.

2023-08-23

Chandrayaan-3: Propelling India’s Space Sector and Economic Growth

Let's delve into the economic benefits that Chandrayaan-3 can bring to the table and how it positions India as a key player in the global space economy.

2023-08-09

Unlocking the Power of X: Why Gutsy Business Leaders and Marketing Consultants Embrace the X-Factor

One of X's most significant advantages is its universality. The letter transcends language and cultural barriers, making it universally recognizable.

2023-07-31

India’s Infrastructure Development: A Decade of Progress and Investment Opportunities

Over the past ten years, India has made significant expenditures in infrastructure development as the government prioritises this industry as a crucial engine of economic growth.

2023-07-07

Revolutionising Beauty: The Future of Beauty Tech and Indian Brands

In today's digital age, technology has permeated every aspect of our lives, including the beauty industry. From skincare to haircare and cosmetics, innovative technologies are transforming

2023-06-29

Why Collaborative Ecosystem Brands (CEBs) Are Set to Outgrow Conventional Brands

These innovative business models leverage the collective resources, expertise, and networks of diverse participants to create a collaborative and interconnected ecosystem.

2023-05-24

The Power of Recalibration: Global Brands that Found Success in India

India, with its vast population and growing economy, presents a promising opportunity for businesses looking to establish a foothold in the country.

2023-04-15

Strengths of a Marketing The Strengths of a Marketing Firm Disrupting the Strategy Consulting Space

These disruptive marketing firms bring a fresh perspective, deep marketing knowledge, and a holistic approach to problem-solving.

2023-03-20

Revolutionizing the Online Shopping Experience: How Shoppable Content is Changing the Game

Shoppable content is changing the game by making the online shopping experience more interactive, engaging, and convenient for consumers.

2023-02-28

Learning from Failed Brand Revamps: Top 10 Mistakes to Avoid

These failed attempts provide important lessons for companies that are considering a rebranding strategy.

2023-02-02

Mastering the Art of Dealing with “Nouveau Riche” Clients

With the right approach and strategies, you can manage the situation effectively and build a positive working relationship with your client.

2023-01-27

How to build an international brand

Many brands have strategized and changed their business models so as to adapt to the local situations in various countries to be accepted and these brands have now gained an international acclaim

2022-12-01

Transparency And Responsibility In The Influencer Space

Companies and brands have realised the potential of social media influencers to reach out to a vast consumer base.

2022-11-16

Company Valuation — Truth or a Scam?

A significant avalanche of startup fraud is ahead. Massive. This has already started to happen in recent times with startups, but it will only increase in volume, magnitude, and audacity.

2022-10-14

Women Entrepreneurs — Changing The Industry Dynamics

We live on a land where females are treated as goddesses of food, intelligence, money, and all the essential things that you can think of.

2022-09-01

The Power Of Boycott On Brand & Marketing

In the interest of Marketing, let’s get to know some of the most intriguing recent Boycotts, their types, unexpected boycotting parties, brands, and how they can through their Boycott crisis.

2022-07-29

External V/S In-House Ad Agency

When deciding how to source your advertising needs, it’s important to understand the distinction between an external advertising agency and an in-house assistance

2022-07-28

Why Experiential Retail Might Be the Secret to Customer Success

A simple combination of online and offline marketing, allows retailers to target consumers with personalized experiences they are unable to get on their phones or computers. Read the complete article

2022-07-27

Is Zero Party Data The Future Of Marketing?

Zero-party data is the newest form of data collection, the information that a client voluntarily and knowingly gives to a business.

2022-07-26

Conversion Intelligence- The New Era of Marketing

Conversion marketing is the process of driving website traffic to your site, converting them into customers, and closing deals. It’s a long-term strategy that requires careful planning and execution

2022-07-25

5 Underhyped Trends to Level Up Your Ecommerce Business

To keep pace with competition and avoid chasing after trends that have already peaked, it’s essential to focus on what’s underhyped in the marketplace right now.

2022-07-24

Investment in India: Unlocking Lucrative Opportunities with Expert Guidance

India an ideal choice for growth-oriented investments. Moreover, India's focus on sustainability and renewable energy presents lucrative opportunities for socially responsible investments.

2022-07-23

Role Of Automation In Marketing

Marketing automation helps you send tailored content to each buyer at the appropriate moment by obtaining the appropriate data from your marketing channels.

2022-07-21

How To Implement AI In Your Company

When you first introduce AI into your company, it’s important to know what problems you’re solving, who your target audience is, and what goals you want the AI to achieve.

2022-06-21

Shrinkflation

When you first introduce AI into your company, it’s important to know what problems you’re solving, who your target audience is, and what goals you want the AI to achieve.

2022-05-30

Future Trends of Digital Commerce

The e-commerce landscape is ever-evolving and requires constant changes to keep up with changing consumer behavior.

2022-03-13

Marketing tips to make any industry more alluring

Sometimes, marketing an already interesting product with a twist does the work. Knowing what clicks for your brand will always be the most important element of marketing and if you get that right, you

2022-01-15

Micro- Influencers Fetch Mega Benefits

Influencer marketing in a real sense is actually word of mouth but on the digital platform. Deriving greater benefits with lower cost leads to higher ROI and therefore, micro influencers should be you

2022-01-08

Trends marketers should watch out for in 2022

Connecting with customers mentally and presenting over-the-top beautiful content to them is one of the best ways to quickly expand the reach and bolster a brand’s visibility.

2022-01-06

Would Ecommerce replace retail stores and what would be the role of voice search in it?

Can digital really replace the experience of pa physical store? With all such advancements, you would think how brick & mortar stores will catch up, right? But to reiterate, rise of ecommerce does

2021-12-27

Small Packet, Big Benefits

Small packets have found their way to big markets due to the several benefits they offer to customer-side as well as supply-chain side.

2021-12-17

The Alluring Marketing Opportunities in Celeb Weddings

The glamour, the grandeur and the secret! Celeb weddings in a hush-hush, a new way to earn money?

2021-12-12

Does Your Brand Really Need That Revamp?

A brand revamp comes at a hefty cost and a million other parameters to look into. Unless really necessary, are these brand revamps really worth all the money?

2021-12-07

How brands can stand out during festive sales

Providing a holistic omnichannel experience with a special focus on targeting through digital platforms is the way forward for brands

2021-11-27

Modernize Your Brand Experience with NFTs

Get on with the times and give your customers a new level of brand experience with the introduction of NFTs.

2021-11-22

Voice Marketing & How Your Brand Can Leverage It

Facilitating ease in an individual’s hectic life and giving brands benefits like being able to be heard and creating a deeper connection with the audience, makes voice marketing essential today.

2021-11-20

How marketing and festivals complement each other

Festivals and marketing can’t do much without each other and nor can the economy and our well-being.

2021-11-19

Buying Engine: Committed to Elevating and Changing Buying Experience

Buying Engine: Committed to Elevating and Changing Buying Experience

2021-11-10

How A Brand Mascot Can Make All The Difference

Let brand mascots become the identity of your brands

2021-11-03

Cohort Analysis Is The Future Of Marketing

Analysing and targeting customers in clusters is the way forward in a highly privacy-conscious environment

2021-10-26

Hippo Stores’ Launch Campaign scores unseen growth numbers and consumer engagement

Hippo Stores’ Launch campaign operates on soaring high results and consumer engagement

2021-10-26

Nostalgia Marketing Can Be Your Next Hit Campaign

As the world continues to stay uncertain and people look for comfort around them. An ad campaign with wholesome memories is just what you can offer your consumer to connect with them

2021-10-23

How #CancelCulture Can Affect Your Brand

Cancel culture has become the new-age shame as people continue to object to actions and ideologies over the internet. Many brands have already fallen prey to it, read on to know

2021-09-20

Influencer Marketing- A boon for industries

With new facets of marketing emerging in recent times, Influencer Marketing proves to be one of the most sought-after tactics to reach potential customers in a cost effective way

2021-10-18

How Simple Tech Solutions Enhance E-Commerce Sales

E-Commerce Sales Trends have seen a hike after Covid like never before. Along with social situations supporting E-commerce, various tech solutions also led to the rise of this phenomenon. Lets see how

2021-10-03

Oblivious Internet Celebrities

Ever wondered where do all these viral internet celebrities vanish after their short-lived fame?

2021-09-29

Is Business Possible without Social Proof?

Did you know one of the greatest marketing strategies is Social Proof because what better than other people vouching for your brand!

2021-09-27

Turn things around with a social media audit

As social media turns out to be one of the most efficient ways to reach out to your audience, drafting a social media audit plan can help your business turn around and achieve online goals.

2021-09-25

How to crack B2B Influencer Marketing

Are you looking to chalk out an effective influencer Marketing Strategy for your B2B business? We got you

2021-09-20

Why Marketing the Product is Greater than the Product Itself

Marketing the product will fetch your brand more benefits than making a great product itself. Want to know how? Read below.

2021-09-18

A Guide To Manage a Brand Crisis

Since no brand is perfect and a brand crisis is inevitable, a company should always be prepared for the worst and have an effect brand crisis plan. How to make one? Read this

2021-09-13

Why is Netflix the only ad-free platform?

One of the main reasons why people love Netflix is its ad-free platform. But how does it thrive without the ad-revenue? Lets find out

2021-09-10

Niche Marketing and the World Around It

Niche Marketing may sound difficult but just may be the right strategy for your business if you are successful in finding your niche. Lets find out how

2021-09-08

How to make virtual events more engaging?

While the show must never stop, lets see how can you continue with events for your branding and marketing activities and make virtual events more engaging and fruitful!

2021-09-06

Why do Market Leaders Advertise?

Every wondered why Facebook, WhatsApp, Amazon and other market leaders still feel the need to advertise?

2021-09-03

BuyingEngine Founded to Improve Consumer’s Buying Experience and Benefits

Buying Engine aims to enter the market with some ground-breaking features that would further improve consumer's buying experience

2021-09-01

Business Sectors that boosted during pandemic

While most of the world saw a downfall, some business sectors boomed like never before, during the COVID outbreak. Lets dive deep into their current and future growth potential

2021-08-30

Emerging Technology Trends In E-Commerce

There are two sides to the emerging technology trends in e-commerce; one that is driven by the marketing insight and consumer needs and another which we develop with innovative applications

2021-08-21

Why are Digital Marketplaces the Future of E-commerce?

As the digital era continues to take over our lives, its opening up new opportunities and paving new ways for the Future of E-commerce.

2021-08-10

How Social Commerce is driving Sales Growth

Social media is taking over all aspects of our lives, including how we shop. Social Commerce clubs together with the joy of connecting and shopping, lets see how its gaining popularity.

2021-08-06

Fans or Brands, Why The Olympics is Essential for All

Be it people or companies, The Olympics is an attraction to all. It binds people together and gives brands a great opportunity to market themselves. Lets see how!

2021-07-13

Why brands should create unique and customer-oriented marketing solutions

The big question that now stares all brands in the faces is how to attract and retain consumers and inspire loyalty?

2021-06-28

How to choose a digital marketing agency for your start-ups in 2021?

How to find the right marketing agency for your startups that fits your vision and budget? Read below to know more

2021-06-24

Digital marketing for professional services: how to succeed in 2021?

Just like any other mainstream brand, professional services brands and individuals can also use digital marketing to connect, grow and sustain their services business. Lets see how to do that in 2021.

2021-05-24

Vaccine Tourism: Vac(cin)ation- The best of both worlds?

You log in to the Cowin website every day hoping to get a vaccine slot for yourself and your family, but you fail.

2021-05-19

India- A promising field for digital payments growth

Digital Payments, contactless payments, mobile payments are the future of the payment system. While we towards a cashless society lets see where India stands globally.

2021-05-07

Cryptocurrency- The future of payments or just a bubble?

With the recent momentum in the cryptocurrency market it is important to know

2021-04-30

Ecommerce- Consumer and Investor choice in pandemic

As Covid-19 forces everybody to stay indoors, the acceleration in e-commerce has been unprecedented, posing greater opportunities for investments and developments, lets have a look!

2021-04-26

Crisis Marketing- Brands that aced it and missed it

Identifying the opportunity or pausing marketing campaigns in the event of a social or economical crisis is essential for brands.

2021-04-16

Fake WhatsApp Forwards- Spreading faster than the pandemic?

As the country gets hit by a nightmare of a pandemic, an issue that is making the condition worse is the quick spread of Fake WhatsApp Forwards.

2021-04-07

Recency Bias and how it affects our marketing efforts

You see 100+ ads a day but barely retain any. Only some impactful and mostly the recent ones stay on top of mind. Let's see how this phenomenon called recency bias affects our marketing efforts.

2021-04-03

Traditional Marketing: What will remain relevant for the times to come?

Are traditional marketing means completely dead in the age of social media or will they continue to be an important element of the industry?

2021-03-24

Are your Segmenting your customers or Stereotyping them?

Segmentation is an integral process for the efficient targeting of customers. But when does one know that they are no stereotyping their customers?

2021-03-16

What is CLV and how does it benefit your business?

CLV is a metric that helps brands understand their customers better and gives useful insight into their strategies. Let's look at what it is and how it works.

2021-03-15

Hybrid Retail Experience- The Future of Retail?

Bringing together the online and offline aspects of retail to enrich customer experience and deliver the best. Is Hybrid Retail the future of Retail?

2021-02-27

Shift in the Media Consumption Habits

Media Consumption trends have seen a gradual change in the past years and recent times. Let's know what factors have pushed these trends

2021-02-05

Purpose-driven marketing for a sustainable business model

Monetary benefits and traditional marketing ways are old now. Purpose-driven marketing gets you customers, helps you retain them and work towards a bigger goal.

2021-02-15

Why are Affluent Indians moving Abroad?

Research shows that wealthy Indians are increasingly settling abroad for various reasons. Let's find out what is missing here and how is it affecting our economy.

2021-02-15

Is LinkedIn turning into Facebook?

LinkedIn for professional use and Facebook for socializing with friends. But what happens when both the platforms start serving almost the same purpose?

2021-02-12

Artificial Intelligence- Better Customer Experience enabling Better Business

Artificial Intelligence has enhanced our life in various ways. It has been recognized to drive better customer experience, to know how read below.

2021-01-29

The Changing Shape of Indian Startup Ecosystem

The scenario of the Indian Startup Ecosystem has changed drastically over the years. Let`s have a look at how the number and types of deals have seen a rise/decline during this period.

2021-02-04

Myntra Logo: Are individual opinions worth billions of spends?

Is it worth it for brands to succumb under the pressure of controversial opinions and change brand identity?

2021-01-10

Experiential Marketing- An experience like no other!

With millions of products flooding the markets everyday, what catches an eye is a brand that makes the consumer ‘feel’ something. Read how experiential marketing can multiply the impact of your effort