2024-04-19
Leveraging India's Vibrant Talent Pool for Business Expansion by global brands and businesses.Expanding your business into a new market is an exciting venture
2024-04-02
The lack of prioritization of FDI audits and aftercare by governments and businesses has resulted in overlooking billions in potential revenue.
2024-02-27
India's economic landscape has evolved significantly over the years, transforming into a hotbed for innovation, entrepreneurship, and investment.
2024-01-22
Ram Mandir marks a significant milestone, and the values associated with Lord Rama and the Indian Culture carry symbolic significance on the confidence of FDI and the growth of global brands
2024-01-18
Launching and succeeding in the Indian market can be a complex endeavour for international brands. Various factors contribute to success or failure.
2024-01-11
Government liaising serves as a vital link, helping foreign investors navigate bureaucratic processes, stay informed about evolving policies, and obtain necessary approvals.
2024-01-04
Global business expansion presents a dual landscape of opportunities and challenges, particularly as organizations delve into new territories through Foreign Direct Investment (FDI).
2023-12-28
While scouting multiple Indian factories for international brands looking to start contract manufacturing in India, our first-hand account is quite encouraging.
2023-12-05
In the era of e-commerce, expanding to international markets has become more feasible, especially leveraging platforms like Amazon. However, navigating these marketplaces presents challenges,
2023-10-30
India one sector that has emerged as an attractive opportunity for investment is renewable energy.
2023-09-29
India an ideal choice for growth-oriented investments. Moreover, India's focus on sustainability and renewable energy presents lucrative opportunities for socially responsible investments.
2023-09-05
One of X's most significant advantages is its universality. The letter transcends language and cultural barriers, making it universally recognizable.
2023-08-23
Let's delve into the economic benefits that Chandrayaan-3 can bring to the table and how it positions India as a key player in the global space economy.
2023-07-19
Over the past ten years, India has made significant expenditures in infrastructure development as the government prioritises this industry as a crucial engine of economic growth.
2023-07-04
In today's digital age, technology has permeated every aspect of our lives, including the beauty industry. From skincare to haircare and cosmetics, innovative technologies are transforming
2023-06-26
These innovative business models leverage the collective resources, expertise, and networks of diverse participants to create a collaborative and interconnected ecosystem.
2023-06-13
India, with its vast population and growing economy, presents a promising opportunity for businesses looking to establish a foothold in the country.
2023-05-25
These disruptive marketing firms bring a fresh perspective, deep marketing knowledge, and a holistic approach to problem-solving.
2023-04-15
Shoppable content is changing the game by making the online shopping experience more interactive, engaging, and convenient for consumers.
2023-03-03
These failed attempts provide important lessons for companies that are considering a rebranding strategy.
2023-02-15
With the right approach and strategies, you can manage the situation effectively and build a positive working relationship with your client.
2023-01-27
Many brands have strategized and changed their business models so as to adapt to the local situations in various countries to be accepted and these brands have now gained an international acclaim
2022-12-19
Companies and brands have realised the potential of social media influencers to reach out to a vast consumer base.
2022-11-16
This has already started to happen in recent times with startups, but it will only increase in volume, magnitude, and audacity.
2022-10-14
We live on a land where females are treated as goddesses of food, intelligence, money, and all the essential things that you can think of.
2022-09-01
Consumers boycott a brand when brands do wrong ‘marketing’ or stretch their creative liberty too far.
2022-07-29
When deciding how to source your advertising needs, it's important to understand the distinction between an external advertising agency and an in-house assistance
2022-07-28
A simple combination of online and offline marketing, allows retailers to target consumers with personalized experiences they are unable to get on their phones or computers.
2022-07-27
Zero-party data is a hot topic in the marketing world right now.
2022-07-26
Conversion marketing is the process of driving website traffic to your site, converting them into customers, and closing deals. It’s a long-term strategy that requires careful planning and execution
2022-07-25
To keep pace with competition and avoid chasing after trends that have already peaked, it’s essential to focus on what’s underhyped in the marketplace right now.
2022-07-23
Marketing automation helps you send tailored content to each buyer at the appropriate moment by obtaining the appropriate data from your marketing channels.
2022-07-21
When you first introduce AI into your company, it’s important to know what problems you’re solving, who your target audience is, and what goals you want the AI to achieve.
2022-06-21
When you walk into a store, do you stop to look at the ingredients list and its components?
2022-05-30
The e-commerce landscape is ever-evolving and requires constant changes to keep up with changing consumer behavior.
2022-03-13
Knowing what clicks for your brand will always be the most important element of marketing
2022-01-15
Micro influencers help reach the niche audience and give better benefits of your targeted campaigns
2022-01-08
Connecting with customers mentally and presenting over-the-top beautiful content to them is one of t
2022-01-06
Can Digital really replace the experience of pa physical store?
2021-12-27
Small packets have found their way to big markets due to the several benefits they offer to customer-side as well as supply-chain side.
2021-12-17
The glamour, the grandeur and the secret! Celeb weddings in a hush-hush, a new way to earn money?
2021-12-12
A brand revamp comes at a hefty cost and a million other parameters to look into. Unless really necessary, are these brand revamps really worth all the money?
2021-12-07
Providing a holistic omnichannel experience with a special focus on targeting through digital platforms is the way forward for brands
2021-11-27
Get on with the times and give your customers a new level of brand experience with the introduction of NFTs.
2021-11-22
Facilitating ease in an individual's hectic life and giving brands benefits like being able to be heard and creating a deeper connection with the audience, makes voice marketing essential today.
2021-11-20
Festivals and marketing can’t do much without each other and nor can the economy and our well-being.
2021-11-19
Buying Engine: Committed to Elevating and Changing Buying Experience
2021-11-10
Let brand mascots become the identity of your brands
2021-11-03
Analysing and targeting customers in clusters is the way forward in a highly privacy-conscious environment
2021-10-26
Hippo Stores' Launch campaign operates on soaring high results and consumer engagement
As the world continues to stay uncertain and people look for comfort around them. An ad campaign with wholesome memories is just what you can offer your consumer to connect with them
2021-10-23
Cancel culture has become the new-age shame as people continue to object to actions and ideologies over the internet. Many brands have already fallen prey to it, read on to know
2021-10-20
With new facets of marketing emerging in recent times, Influencer Marketing proves to be one of the most sought-after tactics to reach potential customers in a cost effective way
2021-10-18
E-Commerce Sales Trends have seen a hike after Covid like never before. Along with social situations supporting E-commerce, various tech solutions also led to the rise of this phenomenon. Lets see how
2021-10-03
Ever wondered where do all these viral internet celebrities vanish after their short-lived fame?
2021-09-29
Did you know one of the greatest marketing strategies is Social Proof because what better than other people vouching for your brand!
2021-09-27
As social media turns out to be one of the most efficient ways to reach out to your audience, drafting a social media audit plan can help your business turn around and achieve online goals.
2021-09-25
Are you looking to chalk out an effective influencer Marketing Strategy for your B2B business? We got you
2021-09-20
Marketing the product will fetch your brand more benefits than making a great product itself. Want to know how? Read below.
2021-09-18
Since no brand is perfect and a brand crisis is inevitable, a company should always be prepared for the worst and have an effect brand crisis plan. How to make one? Read this
2021-09-13
One of the main reasons why people love Netflix is its ad-free platform. But how does it thrive without the ad-revenue? Lets find out
2021-09-10
Niche Marketing may sound difficult but just may be the right strategy for your business if you are successful in finding your niche. Lets find out how
2021-09-08
While the show must never stop, lets see how can you continue with events for your branding and marketing activities and make virtual events more engaging and fruitful!
2021-09-06
Every wondered why Facebook, WhatsApp, Amazon and other market leaders still feel the need to advertise?
2021-09-03
BuyingEngine aims to enter the market with some ground-breaking features that would further improve consumer's buying experience
2021-09-01
While most of the world saw a downfall, some business sectors boomed like never before, during the COVID outbreak. Lets dive deep into their current and future growth potential
2021-08-30
There are two sides to the emerging technology trends in e-commerce; one that is driven by the marketing insight and consumer needs and another which we develop with innovative applications of new tec
2021-08-21
As the digital era continues to take over our lives, its opening up new opportunities and paving new ways for the Future of E-commerce.
2021-08-10
Social media is taking over all aspects of our lives, including how we shop. Social Commerce clubs together with the joy of connecting and shopping, lets see how its gaining popularity.
2021-08-06
Be it people or companies, The Olympics is an attraction to all. It binds people together and gives brands a great opportunity to market themselves. Lets see how!
2021-07-13
The big question that now stares all brands in the faces is how to attract and retain consumers and inspire loyalty?
2021-06-28
How to find the right marketing agency for your startups that fits your vision and budget? Read below to know more
2021-06-24
Just like any other mainstream brand, professional services brands and individuals can also use digital marketing to connect, grow and sustain their services business. Lets see how to do that in 2021.
2021-05-24
In the COVID-19 recovery phase, we see one-of-its-kind, vaccine tourism. Vacation and vaccination, best of both worlds. But who wins and who loses with this opportunity? Read to find out.
2021-05-19
Digital Payments, contactless payments, mobile payments are the future of the payment system. While we towards a cashless society lets see where India stands globally.
2021-05-07
With the recent momentum in the cryptocurrency market it is important to know what is it all about and what opportunities does it hold for the economies in the future.
2021-04-30
As Covid-19 forces everybody to stay indoors, the acceleration in e-commerce has been unprecedented, posing greater opportunities for investments and developments, lets have a look!
2021-04-26
Identifying the opportunity or pausing marketing campaigns in the event of a social or economical crisis is essential for brands. Let's find out which brands made the best out of adversity.
2021-04-16
As the country gets hit by a nightmare of a pandemic, an issue that is making the condition worse is the quick spread of Fake WhatsApp Forwards. Who does it and what does it result in? Let's find out.
2021-04-07
You see 100+ ads a day but barely retain any. Only some impactful and mostly the recent ones stay on top of mind. Let's see how this phenomenon called recency bias affects our marketing efforts.
2021-04-03
Are traditional marketing means completely dead in the age of social media or will they continue to be an important element of the industry?
2021-03-24
Segmentation is an integral process for the efficient targeting of customers. But when does one know that they are no stereotyping their customers?
2021-03-16
CLV is a metric that helps brands understand their customers better and gives useful insight into their strategies. Let's look at what it is and how it works.
2021-03-15
Bringing together the online and offline aspects of retail to enrich customer experience and deliver the best. Is Hybrid Retail the future of Retail?
2021-02-27
Media Consumption trends have seen a gradual change in the past years and recent times. Let's know what factors have pushed these trends
2021-02-05
Monetary benefits and traditional marketing ways are old now. Purpose-driven marketing gets you customers, helps you retain them and work towards a bigger goal.
2021-02-17
Research shows that wealthy Indians are increasingly settling abroad for various reasons. Let's find out what is missing here and how is it affecting our economy.
2021-02-15
LinkedIn for professional use and Facebook for socializing with friends. But what happens when both the platforms start serving almost the same purpose?
2021-02-12
Artificial Intelligence has enhanced our life in various ways. It has been recognized to drive better customer experience, to know how read below.
2021-01-29
The scenario of the Indian Startup Ecosystem has changed drastically over the years. Let's have a look at how the number and types of deals have seen a rise/decline during this period.
2021-02-04
Is it worth it for brands to succumb under the pressure of controversial opinions and change brand identity?
2021-01-10
With millions of products flooding the markets everyday, what catches an eye is a brand that makes the consumer 'feel' something. Read how experiential marketing can multiply the impact of your effort
2020-12-20
Patanjali came like a storm and disrupted the FMCG market with the right elements, but was that enough to sustain its market position?
2020-11-24
India is one of the youngest countries in the world. With more than half of the buying decisions being driven by Millenials, finding what drives them is essential.
2020-10-21
While there are numerous ways a brand can get successful, creating a category altogether is one way that never fails.
2020-09-25
Short, fast-moving content is the future. With decreasing attention span, snackable content is gaining popularity amongst all age groups.
2020-08-27
Marketing your brand during a pandemic is an issue as most of the means are not functional anymore but you can still make the best out of the available.
2020-08-06
Product packaging is an essential part of a product lifecycle. The pandemic changed how different products are handled.
2020-04-20
Jio-Facebook Partnership to support DealComeTrue
2020-04-10
Like all major industries in the economy, the automobile industry is also facing the consequences of the pandemic, but there is still hope as all is not lost.
2020-03-20
Covid-19 brought about unexpected changes to our lives. Lets look into how Lawyers can make it work in this new environment.
Marketing is everything, products are woven around it.
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