Every innovation is a filled gap into a creative future. Innovation is a crucial element for the success of any organization while providing a creative solution to all customer problems.

Strongly adhering to this thought, I have always been an innovator in my own right. From marketing a certain brand in a given shoestring budget or maximizing/optimizing the large marketing budget of a client, the notion of innovation has always worked wonders for me.

Distinctively placing a product or a service apart from positioning it for the mainline purpose it was designed for and simultaneously reaching out to potential customers to engage a strong customer base has always been my go-to approach in marketing. This always creates a differentiator and a unique selling proposition.

While developing DealComeTrue, the novelty of applying WhatsApp integration for shopping was visionary and solitary. This modernized innovation left an impression of amazement. It pleases me to know that my vision and implementation back in the day is now going to be on another mega platform with Jio and Facebook coming together and offering integrated shopping from local retail shops, using Whatsapp.

This 45,574 crore deal is testimony to what innovation and leveraging the technology can do. Therefore, harnessing such innovative ways to our marketplace and to the world around us can have a far-reaching impact on how things will take shape especially post this pandemic situation.

Subsequent to the lifting of the lockdown across various parts of the world, the order of the world will radically change. Keeping up with the transformation will be a task as the definition of necessities and essentials are already being redefined. Fun and entertainment will also not be the same again.

Amidst the chaos, shopping will pick up slowly and will be governed all together with different priorities. Here is when innovation becomes even more important and reverent.

To keep up with the flux we will have to take this to a whole new level, together. Investors need to step up and embrace innovations that may have a short and long-term impact. Because without the Jios and Facebooks of the world to invest, no matter how big the innovation is, it will not go far.

So let's prepare for the long run together and let's begin now!